Our marketing approach is rooted in your long-term business growth.
We design strategic marketing systems that grow your business as reliably as your installations thrive under your care.
Your marketing foundation nurtures growth like a well-designed biophilic installation.
For most interiorscape businesses, direct inquiries and word-of-mouth referrals are the primary revenue drivers for your business. You’re aware that investing more into marketing would support your goals, but you’re not sure where to start and want to make sure it generates an effective return.
We get it. You’re busy with installations and running your business, and the thought of hiring a marketing agency and having to explain the nuances of your business feels exhausting and expensive.
Think of us as your essential marketing partner.
We understand the interiorscape industry and work in it every day. Our marketing system pairs your brand with our creative expertise to grow a reliable source of online leads from the ground up.
The right marketing foundation supports healthy business growth.
OUR THREE-PHASE APPROACH
Our three-phase marketing approach creates a complete online lead-generation ecosystem that works for your business for years to come. Like building a thriving installation, we start with proper preparation, implement with expertise, and then provide strategic ongoing care that ensures sustainable results.
Phase 1: Brand Clarification
Our process begins with understanding your unique environment and goals. We carefully assess your market position, identify your competitive advantages, and align your brand with your business objectives. Whether you need a complete rebrand or strategic refinement of your existing identity, you’ll walk away with a clear blueprint for how your business should look, sound, and feel to attract your ideal clients and stand out in the marketplace.
Deliverables:
- Brand Clarification Document
- Logo, Color Palette, Icons, Typography, Visual Elements
- Timeline: ~1 month
Phase 2: Website Development
With your brand foundation in place, we design, write, and develop a website that becomes your most powerful 24/7 online salesperson. We build a site that showcases your work beautifully while strategically attracting and guiding visitors towards becoming qualified leads. We understand how to digitally present your unique breadth of services to key decision-makers in a way that communicates your specialized value.
Deliverables:
- 25-30 page, fully optimized website
- SEO and UX optimization
- Timeline: ~2 months (photography required before kickoff)
Phase 3: Optimization
Launching a new website is like completing a plant installation—for optimal success, it needs maintenance and care from the experts who understand it. In this phase, we implement our proven strategy to nurture your online presence and drive qualified leads. We focus on helping your site rank for strategic search terms, cultivate sales relationships, and generate new revenue through consistent, targeted efforts.
Deliverables:
- Intensive technical and onsite SEO
- Monthly blog posts and strategic sales nurturement emails
- Website security, maintenance and design updates
- Holistic performance reporting and strategy sessions
- Timeline: ~3+ months post launch
We invite you to explore our case studies from past clients.
Need marketing resources you can implement yourself?
In our desire to serve this industry as holistically as possible, we’ve developed avenues for you to equip yourself and your team with marketing resources that help meet you wherever you’re at.
The Source Membership
Access our library of interiorscape-specific marketing templates, guides, and educational content. Perfect for businesses with internal resources who need expert guidance and industry-specific tools without full implementation services.
Strategic consulting
One-on-one guidance to help your internal marketing efforts stay on course. When you need expert input on your marketing decisions, we’ll help you navigate challenges, identify opportunities, and create tailored marketing strategies for your specific business goals.
The Shop
Explore our a la carte design resources that are ready when you are. From professionally designed proposal templates to plug-and-play email campaigns, each tool is designed to be easy to use, effective, and made specifically for interiorscape businesses.
Have questions about how we work? Let’s dig in.
Depending on your goals, you can explore our membership, consulting or talk to us about our three-phase service approach. If you’re interested in working with us extensively, then we’ll start with an audit of your existing assets. Like assessing an established plant installation that wants take-over maintenance, we’ll identify what’s thriving and what needs attention. We may not need to completely replace everything, but we’ll ensure all elements work together to create a healthy marketing ecosystem that achieves your business goals.
It depends on your goals! You’re welcome to join our membership or book a consulting session at any time. However, if you’re looking to really move the needle, our three-phase approach builds the most effective foundation for long-term return. Just as your most successful installations are ones you designed from the beginning, we know we can make the most impact if you start with Phase 1.
Yes! The Source membership is ideal for businesses with internal capacity who want expert guidance and done-for-you marketing tools. No pressure, no minimums—just access to the right resources whenever you need them.
Not at this time. The strategies we implement during Phase 3 build directly on the work completed in Phases 1 and 2. This integrated approach allows us to deliver measurable results because we’ve built the system from the ground up. For businesses who aren’t ready for the full three-phase approach, we recommend starting with our membership or consulting services.
Yes, Phase 3 is where your new brand and site start delivering ROI and helps to complete the foundation set-up. We require a 3-month minimum commitment after website launch to make sure your investment gets the care it needs to perform—think of it as the plant maintenance phase that keeps everything growing strong.
If you’re looking for a DIY-friendly option, you can start with The Source membership or book a consulting session anytime. But if you’re coming to us for implementation—brand, website, or beyond—we always begin with Phase 1. It’s how we build marketing systems that are rooted in strategy and ready to grow.
Unlike traditional marketing agencies that create dependency through monthly retainers, we build self-sustaining marketing systems. Our three-phase approach creates a foundation that continues generating results for 3+ years with minimal maintenance after completion. While many clients choose to continue to partner with us for ongoing optimization, you’re never locked into expensive monthly fees. We transform your marketing from a perpetual expense into strategic appreciating assets that deliver long-term value.
Let's build this the right way from the beginning.
Your expertise with interior plant design deserves marketing that works just as reliably.