Interior Plant Design
Bloom & Flourish
The Brief
The Problem
Bloom and Flourish, an interior plant design company based in the Denver metro area, came to ESM looking to increase brand awareness and lead generation through improved Google search results.
The Solution
We determined that organic and paid search engine tactics would be the most direct and effective way to increase qualified web traffic and exposure in Bloom and Flourish’s local market.
Deliverables
- SEO Optimization
- Google Search Ads
- Coming Soon: Website Revamp
The Results
increase in total online leads
0
%
increase in organic search traffic
0
%
increase in calls from their google business profile
0
%
Increase in new monthly users via organic search traffic
0
%
increase in paid search impression share
0
%
average paid search click through rate
0
%
increase in average site session time
0
%
Ranking #1
In organic search results for their brand name
"It is a pleasure working with April and the Essential Salt Marketing team. They are knowledgeable and results driven. I always wondered if spending on marketing was going to feel like throwing money into the wind, but we can see the value being created in real-time. After 3 months of working with ESM, we have seen a noticeable uptick in website enquires. New leads are coming in thick and fast! I meet with ESM monthly to review metrics so we can see the progress being made. April has a deep understanding of our industry and our target customers. I highly recommend April and Essential Salt Marketing for your marketing needs."
— Rebecca, Owner of Bloom & Flourish
The Conclusion
Due to our strategic organic search efforts and audience-focused paid search campaign coupled with their own social media marketing and lunch & learns, Bloom and Flourish has remained competitive in an increasingly saturated local market and achieved the desired results:
- In just 6 months time, a 133% increase in high-quality, B2B online leads that have resulted in a large increase in signed proposals in Q1 of 2024
- Ranking organically in the first position for their own brand name and top five position for other industry relevant commercial interiorscape keywords
- Needing to hire more internal team members to keep up with the growing demand for their business