Meet Essential Salt Marketing.
A women-owned and operated digital marketing agency for interior plant design, interior design and architectural businesses
Our Mission
Our mission is clear: to empower visionary design companies to thrive in the digital age. Combining our digital marketing expertise with unparalleled interiorscape design, interior design, and architectural industry knowledge, we confidently guide our clients to become leaders in their local market.
Think of us as the salt of the marketing world – indispensable and impactful. Similar to salt’s fundamental role in sustaining life, strategic marketing serves as a critical ingredient for business growth. We integrate this essential element into your business strategy, driving robust growth and solid market visibility.
Our Story
Essential Salt Marketing’s story begins with a deep-rooted passion for the intersection of design and digital realms. Founded by April Graham, who grew up amidst vibrant nurseries and the transformative world of interiorscape design, our agency is built on a foundation of genuine industry insight and deep appreciation for design. April’s experience in digital marketing spans over seven years, marked by significant accomplishments at top-tier agencies and working with notable clients like Amazon Music, Papa Johns, and Barre3.
At ESM, April’s rich background is the cornerstone of our approach to serving clients. Her vision was to create an agency that not only understands the intricate nuances of the design industries—but also speaks it fluently in the digital world. Our team of seasoned experts are dedicated to translating this vision into reality while exclusively serving the interior plant design, interior design, and architectural sectors. By deeply immersing ourselves in these industries, we ensure that our marketing strategies are as fine-tuned and bespoke as our clients’ designs.
Our Values
Innovation
We understand how important it is to keep a finger on the pulse of the ever-evolving digital marketing landscape. From SEO best practices to social media content creation, our team of experts are committed to staying ahead of these industry trends to increase your exposure and generate leads.
Integrity
Trust is foundational in business relationships, especially when clients entrust us with their brand and reputation. For us, integrity involves being honest, transparent, and ethical in every interaction. It means delivering on promises, being accountable for results, and maintaining open communication.
Impact
We're dedicated to amplifying our clients' work and extending their mission to enrich the human experience through thoughtful design. We aim to create a positive impact that emanates from our team to our clients, shaping a better world through good business and innovative design and marketing.
Meet Our Team
April
Lead strategist
Emily
SEO specialist
Jannelle
Social Media Manager
Kirsten
Designer
Weezie
Copywriter
Our Promise
To ensure confidentiality and uphold our promise to transform your business into your local market’s leader, we work exclusively with one business per design sector within a 50-mile radius. This way, we can support you and champion your vision of biophilic design, innovative interiors, and architectural marvels. With ESM, you’re not simply gaining a marketing team; you’re gaining a partner in your mission and an advocate for your business initiatives.