Interior Plant Design
Plantique Florida
The Brief
The Problem
Established in 1984, Plantique, an interior plant design company, sought to attract more interior designers and high-end clientele following a change in ownership in 2020. However, in order to achieve their goals and position themselves as a biophilic design leader in their local Florida market, Plantique needed a brand refresh and boost to their overall digital presence.
The Solution
Plantique partnered with ESM for the creation and implementation of a new marketing strategy. In order to appeal to a higher-end residential and commercial design community, we identified two overarching needs: a refreshed brand and tailored content across all touchpoints. This approach positioned Plantique as a local leader and educator on biophilic design, growing leads within their desired client segments.
Deliverables
- Branding
- Website Design & Development
- Copywriting
- SEO + Blogging
- Social Media Management
- Email Marketing
The Results
3 minute, 17 second
average website session time
Ranks 2nd
for "Biophilic Design" in local organic Google search results
"Interior Plant Design is such a niche industry, it has felt cumbersome delivering an effective pitch about our mission and services to potential clients. April and her team have taken the time to fully understand our business, our brand, our services, our usp’s, and our goals. Ultimately aligning everything to quickly deliver a clear rebranding, website, and social media presence that represents our brand while making the most of our marketing budget. I cringe thinking about trying to achieve the same outcome with a marketing firm that doesn’t understand Interiorscapes. It feels like a weight off my shoulders going into our 40th anniversary knowing April and her team are spearheading our marketing campaign. The numbers speak for themselves and I am pumped to see what more we can accomplish thanks to ESM."
— Michelle, Owner of Plantique Florida
The Conclusion
Through our comprehensive efforts and data-backed strategy, Plantique has quickly achieved many of their desired results:
- An updated and consistent brand identity across all of their digital platforms
- An improved ranking in organic local search results for both their brand and biophilic design
- Regular inquiries from luxury clientele interested in growing biophilic design trends
- Consistent engagement and interest from their existing client base