Interior Plant Design
Leafscape
The Brief
The Problem
Leafscape is determined to expand its influence in Northwest Arkansas and maintain its strong foothold in the vital market of Little Rock. Previous collaborations with marketing firms, aimed at achieving this growth, frequently missed the target, primarily because of a fundamental misalignment with Leafscape’s industry nuances. Instead of attracting the intended business-to-business commercial audience, these efforts inadvertently appealed more to DIY enthusiasts and plant aficionados. The resulting uncertainty about how their marketing resources were being utilized and the actual impact of these investments led to a disconnect. This situation drove Leafscape to pursue a marketing agency and strategy that genuinely reflects their vision and goals.
The Solution
Acknowledging the necessity for a customized approach, Leafscape joined forces with ESM to develop a marketing strategy and service package tailored to helping them flourish in the B2B sector of both Little Rock and Northwest Arkansas. Still in the initial stages, this collaboration is focused on leveraging specific content marketing and advertising tactics aimed at bolstering Leafscape’s presence in the growing commercial scene of Northwest Arkansas while sustaining a steady influx of leads in Little Rock.
Stay tuned for our results and impact.
Deliverables
- SEO Optimizations
- Digital Advertising: Search & Social
- Social Media Management
- Email Marketing